LDA release "Inside the LDA"

FOR IMMEDIATE RELEASE
March 15, 2004

   "INSIDE THE LDA" GOES 2-UP
   SOUTHLAKE, TX -- The sport of long drive just got a little longer. How apropos.
   "Inside The LDA," scheduled to debut next September on ESPN2, has been expanded for its premiere season from 6 shows to 8 shows, Long Drivers of America (LDA) has announced.
   The 30-minute programs will air on Monday evenings as part of new "Game Room" programming ESPN2 plans to introduce in the fall.
   "Long drive is a fast-growing sport that generates plenty of buzz around the water cooler," said Art Sellinger, chief executive officer of Southlake-based LDA. "But outside of LDA members, RE/MAX World Long Drive Championship competitors and newcomers flocking to the Pinnacle Distance Challenge, not enough sports fans know about our sport or how it works."
   PGA Tour Productions will assemble highlights footage at eight 2004 LDA Tour events during the spring and summer and at ten regional Pinnacle Distance Challenge events. Added to the program's mix will be profiles, equipment features, long drive rules and history, plus player rankings and statistics.
   "We're bringing in TV cameras to show the world precisely what long drive is all about. Men and women competing on the LDA Tour and in the RE/MAX world championship didn't become golf's longest hitters by accident. They are tremendous athletes whose remarkable talents we intend to showcase on "Inside the LDA."
   Sellinger, a two-time national long drive champion, will oversee the editing and content for the 8-show series. "The challenge we face is to create a show that informs, intrigues and entertains -- and also motivates a percentage of the viewing audience to come out and compete in long drive."
   Primary sponsors for LDA's first foray into prime-time TV include Pinnacle, Cobra, IBC Root Beer and Penley Shaft, with support from Club Glove, LaserLink Golf, Lamkin Grips and Parillo Performance.
   "It's pretty simple, really," Sellinger said. "We have to develop a program that keeps viewers from nodding off or reaching for the remote control. When sports fans see the energy and excitment inherent in long drive, they'll be blown away."
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FOR MORE INFORMATION CONTACT:
Russ Pate (214) 349-3603 or
Mike Ambriz (888) 233-4654